Archive for the ‘Social Marketing’ Category
Sports Celebrity Warren Sapp Brings His Twitter ‘Mean Machine’ To Pax Stereo Tv & NeoUrban Internet Television
Sports Celebrity Warren Sapp Brings His Twitter ‘Mean Machine’ To Pax Stereo Tv & NeoUrban Internet Television
Los Angeles, CA (PRWEB) February 18, 2012
When sports icon and NFL commentator Warren Sapp comes to visit, he truly brings the party. The party however this time is virtual, and consists of his over 700,000 twitter fans. “Twitter is a way for me to get out and talk about things that I’m interested in, food, travel, sports, whatever” says the former member of the Tampa Bay Buccaneers and Oakland Raiders in a recent radio interview, “with twitter I get a one on one conversation, almost a personal touching of the fans, and I like it that way. It’s a way to engage with the fans that I never had before.” In town this week to accept an award for Excellence In Social Media, he is taking time out to visit Pax Stereo (http://www.paxstereo.tv), one of internet television’s true pioneers, and will be a featured guest on the “Morning Coffee With Mario” show. Fans and followers of the show are excited and quick to point out what an opportunity this is, an opportunity arranged by Mark Francis, Sports Marketing Consultant, and a recognized expert in social media. For Pax Stereo CEO Mario Hemsley it is a rare moment of validation. “When a sports icon as recognizable as Warren Sapp takes the time out to visit an independent internet television network like us, it confirms the legitimacy of our role.” He smilingly points out “we are new, we are revolutionary, and Warren Sapp is coming. It fits.” Gravity Summit CEO Beverly Macy, who is the opening speaker at the summit and author of “The Power of Real-Time Social Media Marketing” adds that Facebook is also a major player. She explains, “Facebook could become bigger than Disney or General Motors, and that is hard to imagine.”
Besides his huge (and growing) twitter following, Warren has ongoing broadcasting gigs with the NFL Network and Showtime, and is also enjoying success with his “QBKilla” brand. In fact that is also his twitter name (@qbkilla). To many, his recent successes come as no surprise, and after a distinguished football career, many say Warren Sapp is headed for the Pro Football Hall of Fame. He spent nine seasons with the Buccaneers where he earned seven trips to the Pro Bowl and a Super Bowl ring in 2002. He is currently an analyst on the NFL Network where he is featured on “NFL Total Access” and “NFL Game Day Morning”. Sapp came in 2nd place on Season 7 of “Dancing With The Stars”.
The Gravity Summit (http://www.gravitysummit.com) opens February 22nd at the UCLA campus, and brings together the sports and entertainment industries to discuss the impact of social media on television, branding, movies, online content and sporting events. The full-day sports and entertainment program will educate and inform the business community on how best to utilize social media to enhance audience engagement, retain customers, and grow the bottom line. The Gravity Summit after party will be held at The Roxy Theater immediately following the conference, and will feature award winning blues recording artist Janiva Magness.
The two man social media broadcast team of Mario Hemsley and Victor Allen are some of the original members at Youtube, MySpace, Twitter, and many of the emerging social networks. Since expanding into internet television, they have created over 300 “lifestyle channels”, and have uploaded over 6000 videos with over 3 million cumulative views. The “Morning Coffee With Mario” show broadcasts live with integrated realtime chat, and has feature segments “Victor Allen’s Nu New Sports” and “HOtt PiXX”. Other original programs feature full length interviews and in studio performances by artists such as Robin Thicke, Charlie Wilson, the late Grammy award winner Teena Marie, jazz icon Phil Perry (http://www.philperry.tv), comedian Luenell, and legacy artists such as L.T. D., Howard Johnson, jazz drummer Harvey Mason, and more. Pax Stereo Tv currently simulcasts and streams their programming live on Livestream, UStream, and Justin Tv. Business services information available at the Pax Stereo Business Services site @ http://www.paxstereo.biz.
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, Vocus PRW Holdings, LLC.
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Why Social Marketing?
Why should you use social media marketing for your business? This video answers all and shows you how the correct use of social media marketing can increase sales and strengthen customer loyalty. Visit www.wildstallionmarketing.com to get professional social media marketing consulting to skyrocket your business to the top and beat the competition!
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Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good
Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good
This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.The Second Edition incorporates developments in marketing practice over the l
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Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funn
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Keynote: Social Marketing “Netiquette” in the Era of Reach & Relationships
Recorded live at OMMA Global NY on September 26-27, 2011. www.mediapost.com Keynote: Kim Kadlec, Worldwide Vice President, Global Marketing Group, Johnson & Johnson OMMA Global is the two-day intensive tour de force of all our separate conferences rolled into one. It is for those advertisers, agency executives, brand managers, marketing managers, media planners, buyers, creative directors, sellers and marketing services suppliers who aim to be leaders of the interactive marketing revolution.
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Cook Profitability Services expands into latest Care to Share patient referral program
Cook Profitability Services expands into latest Care to Share patient referral program
SAN ANTONIO, TX (PRWEB) December 31, 2011
Cook Profitability Services, a San Antonio web design, internet marketing and media services firm that specializes in dental professionals, has announced its expansion into internal marketing with the Care to Share program of profitability tools designed to boost in-house new-patient referrals dramatically.
“While dental referral programs aren’t new, the Care to Share program brings them to a whole new level,” said Debbie Baumgarten, CEO of the San Antonio web and marketing company. “Of all types of leads, most dental professionals value patient referrals as the best for producing new patients.”
Traditional patient referral programs generally include mailings of special-offer postcards. And while these have had some success, Baumgarten said dental professionals using the new Care to Share program are seeing a doubling or tripling of new-patient referrals.
The new CPS service includes providing the practice with high-end plastic cards – similar in quality to a Starbucks gift card – that are provided to patients, who are encouraged to give them to friends or family that may need dental services. The cards are custom designed for the individual practice, and can be recycled to new patients after use.
Staff participation is integral to the Care to Share program, and CPS services include an e-learning web-accessible training course. This teaches dental staffers their role in marketing the product.
An optional web-access dashboard provides a one-stop control panel for all the dental office’s marketing efforts, allowing practices to see exactly what calls are coming in from which marketing efforts. It also allows managers to listen to recordings of calls, so they can monitor their staffers’ skills at customer service.
These expansions allow CPS to continue its vision of being a one-stop national shop that can handle all aspects of a practice’s marketing, publicity and workflow and fiscal efficiency – all aimed at gaining and retaining customers and improving profits.
Other services include:
Web Design – Delivering turnkey sites tailored to specific professional specialties. CPS specializes in state-of-the-art frameworks for the WordPress Content Management System – the leading open-source CMS. WordPress is especially suited to flexibility in custom design and add-on functionality tailored to individual practices. It is also extremely easy to train staffers at the practices, allowing them to make updates to pages and add articles and photos, rather than working through an ongoing web developer.
Internet Marketing – Including Pay per Click advertising campaign development and ongoing management, internal and external search engine optimization and social media marketing.
Search Engine Optimization – SEO specialists use a variety of cutting-edge tools and strategies to make websites as friendly as possible to search engines, and to optimize both onsite coding and content, as well as compelling offsite content, to boost search engine rankings.
Traditional Marketing – Including market research, analysis and branding strategy.
Traditional media advertising and promotion – Including print inserts, print placements, radio and television.
Direct mail – Specializing in development and printing of compelling direct-mail promotion, including newsletters, brochures and postcards, highly targeted to specified neighborhoods surrounding the practice.
Public relations – CPS provides both traditional news releases and SEO-targeted press releases for extended reader interest. PR services also include online reputation management – a critical issue facing dentists and other professionals – and social media and press relations handled by a two-time Pulitzer Prize winning journalist and veteran newspaper editor.
Office Organization – CPS consultants have significant experience in analyzing and restructuring company staff and workflow organization at multinational corporations, as well as training managers and staffs in how to work within the structure to dramatically boost productivity and fiscal efficiency. CPS is now providing this elite organizational technology at the individual dental and professional office practice level.
Optimization of Profitability – In harmony with the organizational overhaul, CPS analyzes expenditures and efficiencies of scale to optimize profits at individual practices.
About Cook Profitability Services
CPS is a national full-service marketing, new media development and management consulting firm, based in San Antonio, specializing in comprehensive profitability services for dental practices and professional offices.
Cook Profitability Services
4952 Windsor Hill Suite 203
San Antonio, Texas 78239
210-646-8944
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©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
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Seeing the Big Picture: A Social Marketing Perspective
Social Marketing is a term that is growing in the professional landscape. But why? Well, there has been a conversation going on between businesses and consumers forever, but since the conception of “social media,” marketers and businesses have a way to monitor the conversation. Now, social networks and social marketing strategies can ensure that the conversation is proactive, efficient, and filled with value for everyone involved. This is my perspective on how it all comes together. Enjoy. michaelgaspar.com michaelagaspar.com
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TalentManagementTech and HRmarketer.com to Launch #HRTechChat on December 2
TalentManagementTech and HRmarketer.com to Launch #HRTechChat on December 2
Edison, NJ (PRWEB) November 29, 2011
HRO Today’s sister publication, TalentManagementTech (TMT), in collaboration with B2B marketing software and services firm HRmarketer.com, announced today that they will jointly launch #HRTechChat, a bimonthly Twitter chat focused on human resource technology and its impact on business today.
The first #HRTechChat will take place on Friday, December 2, at 2 p.m. ET / 11 a.m. PT, and will tackle the question, “What are the biggest advantages for HR with HR technology today?” HR practitioners, vendors of HR technologies and services, analysts, journalists and industry observers alike are welcome to participate in the chat and follow the Twitter hashtag #HRTechChat each week.
Chat topics will be drawn from SocialEars, HRmarketer.com’s groundbreaking algorithm that captures and analyzes the tweets, blogs and online articles by thousands of HR journalists, analysts and thought leaders. In its first few editions, #HRTechChat will focus on timely trends identified by SocialEars during the month of November, including:
Screening and assessing applicants
HR outsourcing
Mobile recruiting
“Twitter chats provide an online forum that all professionals can easily participate in from their Twitter client of choice, and all in 140 characters or less,” said Kevin W. Grossman, co-host of #HRTechChat and chief marketplace evangelist at HRmarketer.com. “We decided to launch #HRTechChat because out of the dozens in the great HR B2B space, there wasn’t one dedicated to HR technology and business today. More and more HR practitioners, business executives and HR vendors alike are connecting in social networks like Twitter.”
#HRTechChat will initially take place bimonthly, eventually becoming a weekly event to complement the content and objectives of its Twitter chat inspiration, “#TChat – The World of Work,” which Grossman co-founded and co-hosts with Meghan M. Biro, also a co-creator of the TalentCulture Community.
Co-hosting #HRTechChat with Grossman will be Brent Skinner, regular contributor to HRO Today and former contributing editor to Executive Recruiter News.
“The intersection of the HR profession with the technology space is self-evident,” said Skinner. “They rely on each other and face an array of mutual challenges, which we’ll discuss during every #HRTechChat. Our objective is to help spur and accelerate useful innovation in HR technology, and #HRTechChat is the perfect vehicle for ongoing dialogue among the many stakeholders in this market space.”
#HRTechChat’s premiere coincides with the beta launch of SocialEars®, HRmarketer.com’s groundbreaking social media algorithm that shows which topics are trending and follows the thought leaders who are driving the conversations.
Additionally, the debut of #HRTechChat marks a milestone in the evolution of TMT, acquired by HRO Today publisher SharedXpertise Media LLC earlier this year, as the go-to online destination for news, commentary and other information pertaining to the marketplace for HR technology.
About HRmarketer.com
HRmarketer.com is a product of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human capital and healthcare markets. The company has worked with nearly 1,000 human resource and healthcare providers, helping them generate publicity, website traffic, sales leads and improved SEO. Follow HRmarketer on Twitter, Facebook and LinkedIn.
About TalentManagementTech
TalentManagementTech (TMT), sister publication of SharedXpertise Media’s HRO Today, is home to a growing community of bloggers covering many aspects of human capital management. Visit TMT to read commentary on the latest news and other developments in HR technology. On Twitter, follow TMT @talentmgmttech; on LinkedIn, join TMT’s 1,500-member–strong group, aptly named Talent Management Technology. More than a thousand technologies and services are searchable in TMT’s online directory, which enables those in it to tailor and update their listings with company news, white papers, and more.
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©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
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Q&A: How do I Perform Effective Social Marketing on My Site?
Question by Lawny L: How do I Perform Effective Social Marketing on My Site?
I want to learn more about the social side of the internet. I keep hearing stories from social marketing Gurus but they come with too much hype. How can I learn the basics for meaningful social collaboration?
Thanks for any replies 
Best answer:
Answer by Becky M
Hi, Are you looking to promote an online business or just meet new people? If it’s for business this article may help you.
Using Social Networking Websites to Promote Your Online Website
Do you own or operate your own website? With the rising popularity of the internet, there is a good chance that you do. A large number of internet users run their own personal websites, but others run their websites as a way to make money. Of course, any website owner wishes to promote their online website, but those who rely on their websites for income are more willing to. Whichever type of website you have, you could help to promote it with online social networking websites.
If you are wondering how and why you should use social networking websites to promote your online website, you are not alone Online social networking websites are like online communities. They give internet users an easy and fairly safe way to come together. Many social networking websites are designed to make it easier for you to search for and make contact with other internet users, especially those that you have something in common with.
With a fairly large number of social networking websites, including MySpace, having over a millions users, there is a good chance that you could not only make new friends, but find internet users that would be interested in visiting your online website, especially if that website is your personal website. When joining an online networking community, you should be given your own profile page. On this page you could describe yourself & your online website. By mentioning what your personal online webpage is about and providing a link, you should receive a number of new visitors.
As previously mentioned, social networking websites can benefit all website owners, but especially those who are looking to make a profit with their websites. This can be done one of two ways, by selling something or by relying on revenue from advertising. If you have a website that sells products or services, you may find it a little bit easier to use social networking sites to your advantage. This is because, if you wish, you could do product or service spotlights. Each day, week, or month, you could showcase one of the products or services that your website sells. This could either be done right on your profile page or on a blog page, which is provided by most social networking websites.
If you are using your online website to make money with advertising programs, such as affiliate programs or Google Adsense, you may need to approach social networking websites in a different matter. Since you will not necessarily have a particular product or service to focus on, you will need to approach these websites as if they were personal websites. If your website discusses being a dog owner, it may be a good idea to state your love for dogs in your profile. After doing so, it would be acceptable and not necessarily considered spam to add a link to your online website. As with all other types of online websites, social networking websites should help to increase the number of page views your website receives. In most cases, more page views mean more clicks which means money for you.
There are a number of different ways that you can promote your online website, no matter what type of website you have or what you use it for. By keeping the above mentioned points in mind, you should be able to see an increase in your page views in no time at all.
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