Archive for the ‘Social Marketing’ Category
Keynote: Social Marketing “Netiquette” in the Era of Reach & Relationships
Recorded live at OMMA Global NY on September 26-27, 2011. www.mediapost.com Keynote: Kim Kadlec, Worldwide Vice President, Global Marketing Group, Johnson & Johnson OMMA Global is the two-day intensive tour de force of all our separate conferences rolled into one.
It is for those advertisers, agency executives, brand managers, marketing
managers, media planners, buyers, creative directors, sellers and marketing services suppliers who aim to be leaders of the interactive marketing revolution.
Video Rating: 0 / 5
Related Reading:
Cook Profitability Services expands into latest Care to Share patient referral program
Cook Profitability Services expands into latest Care to Share patient referral program
SAN ANTONIO, TX (PRWEB) December 31, 2011
Cook Profitability Services, a San Antonio web design, internet marketing and media services firm that specializes in dental professionals, has announced its expansion into internal marketing with the Care to Share program of profitability tools designed to boost in-house new-patient referrals dramatically.
“While dental referral programs aren’t new, the Care to Share program brings them to a whole new level,” said Debbie Baumgarten, CEO of the San Antonio web and marketing company. “Of all types of leads, most dental professionals value patient referrals as the best for producing new patients.”
Traditional patient referral programs generally include mailings of special-offer postcards. And while these have had some success, Baumgarten said dental professionals using the new Care to Share program are seeing a doubling or tripling of new-patient referrals.
The new CPS service includes providing the practice with high-end plastic cards – similar in quality to a Starbucks gift card – that are provided to patients, who are encouraged to give them to friends or family that may need dental services. The cards are custom designed for the individual practice, and can be recycled to new patients after use.
Staff participation is integral to the Care to Share program, and CPS services include an e-learning web-accessible training course. This teaches dental staffers their role in marketing the product.
An optional web-access dashboard provides a one-stop control panel for all the dental office’s marketing efforts, allowing practices to see exactly what calls are coming in from which marketing efforts. It also allows managers to listen to recordings of calls, so they can monitor their staffers’ skills at customer service.
These expansions allow CPS to continue its vision of being a one-stop national shop that can handle all aspects of a practice’s marketing, publicity and workflow and fiscal efficiency – all aimed at gaining and retaining customers and improving profits.
Other services include:
Web Design – Delivering turnkey sites tailored to specific professional specialties. CPS specializes in state-of-the-art frameworks for the WordPress Content Management System – the leading open-source CMS. WordPress is especially suited to flexibility in custom design and add-on functionality tailored to individual practices. It is also extremely easy to train staffers at the practices, allowing them to make updates to pages and add articles and photos, rather than working through an ongoing web developer.
Internet Marketing – Including Pay per Click advertising campaign development and ongoing management, internal and external search engine optimization and social media marketing.
Search Engine Optimization – SEO specialists use a variety of cutting-edge tools and strategies to make websites as friendly as possible to search engines, and to optimize both onsite coding and content, as well as compelling offsite content, to boost search engine rankings.
Traditional Marketing – Including market research, analysis and branding strategy.
Traditional media advertising and promotion – Including print inserts, print placements, radio and television.
Direct mail – Specializing in development and printing of compelling direct-mail promotion, including newsletters, brochures and postcards, highly targeted to specified neighborhoods surrounding the practice.
Public relations – CPS provides both traditional news releases and SEO-targeted press releases for extended reader interest. PR services also include online reputation management – a critical issue facing dentists and other professionals – and social media and press relations handled by a two-time Pulitzer Prize winning journalist and veteran newspaper editor.
Office Organization – CPS consultants have significant experience in analyzing and restructuring company staff and workflow organization at multinational corporations, as well as training managers and staffs in how to work within the structure to dramatically boost productivity and fiscal efficiency. CPS is now providing this elite organizational technology at the individual dental and professional office practice level.
Optimization of Profitability – In harmony with the organizational overhaul, CPS analyzes expenditures and efficiencies of scale to optimize profits at individual practices.
About Cook Profitability Services
CPS is a national full-service marketing, new media development and management consulting firm, based in San Antonio, specializing in comprehensive profitability services for dental practices and professional offices.
Cook Profitability Services
4952 Windsor Hill Suite 203
San Antonio, Texas 78239
210-646-8944
# # #
Attachments
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered
trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Related Reading:
Seeing the Big Picture: A Social Marketing Perspective
Social Marketing is a term that is growing in the professional landscape. But why? Well, there has been a conversation going on between businesses and consumers forever, but since the conception of “social media,” marketers and businesses have a way to monitor the conversation.
Now, social networks and social marketing strategies can ensure that the conversation is proactive, efficient, and filled with value for everyone involved.
This is my perspective on how it all comes together. Enjoy. michaelgaspar.com michaelagaspar.com
Video Rating: 5 / 5
Related Reading:
TalentManagementTech and HRmarketer.com to Launch #HRTechChat on December 2
TalentManagementTech and HRmarketer.com to Launch #HRTechChat on December 2
Edison, NJ (PRWEB) November 29, 2011
HRO Today’s sister publication, TalentManagementTech (TMT), in collaboration with B2B marketing software and services firm HRmarketer.com, announced today that they will jointly launch #HRTechChat, a bimonthly Twitter chat focused on human resource technology and its impact on business today.
The first #HRTechChat will take place on Friday, December 2, at 2 p.m. ET / 11 a.m. PT, and will tackle the question, “What are the biggest advantages for HR with HR technology today?” HR practitioners, vendors of HR technologies and services, analysts, journalists and industry observers alike are welcome to participate in the chat and follow the Twitter hashtag # HRTechChat each week.
Chat topics will be drawn from SocialEars, HRmarketer.com’s groundbreaking algorithm that captures and analyzes the tweets, blogs and online articles by thousands of HR journalists, analysts and thought leaders. In its first few editions, #HRTechChat will focus on timely trends identified by SocialEars during the month of November, including:
Screening and assessing applicants
HR outsourcing
Mobile recruiting
“Twitter chats provide an online forum that all professionals can easily participate in from their Twitter client of choice, and all in 140 characters or less,” said Kevin W. Grossman, co-host of #HRTechChat and chief marketplace evangelist at HRmarketer.com. “We decided to launch #HRTechChat because out of the dozens in the great HR B2B space, there wasn’t one dedicated to HR technology and business today. More and more HR practitioners, business executives and HR vendors alike are connecting in social networks like Twitter.”
#HRTechChat will initially take place bimonthly, eventually becoming a weekly event to complement the content and objectives of its Twitter chat inspiration, “#TChat – The World of Work,” which Grossman co-founded and co-hosts with Meghan M. Biro, also a co-creator of the TalentCulture Community.
Co-hosting #HRTechChat with Grossman will be Brent Skinner, regular contributor to HRO Today and former contributing editor to Executive Recruiter News.
“The intersection of the HR profession with the technology space is self-evident,” said Skinner. “They rely on each other and face an array of mutual challenges, which we’ll discuss during every #HRTechChat. Our objective is to help spur and accelerate useful innovation in HR technology, and #HRTechChat is the perfect vehicle for ongoing dialogue among the many stakeholders in this market space.”
#HRTechChat’s premiere coincides with the beta launch of SocialEars®, HRmarketer.com’s groundbreaking social media algorithm that shows which topics are trending and follows the thought leaders who
are driving the conversations.
Additionally, the debut of #HRTechChat marks a milestone in the evolution of TMT, acquired by HRO Today publisher SharedXpertise Media LLC earlier this year, as the go-to online destination for news, commentary and other information pertaining to the marketplace for HR technology.
About HRmarketer.com
HRmarketer.com is a product of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human capital and healthcare markets. The company has worked with nearly 1,000 human resource and healthcare providers, helping them generate publicity, website traffic, sales leads and improved SEO. Follow HRmarketer on Twitter, Facebook and LinkedIn.
About TalentManagementTech
TalentManagementTech (TMT), sister publication of SharedXpertise Media’s HRO Today, is home to a growing community of bloggers covering many aspects of human capital management. Visit TMT to read commentary on the latest news and other developments in HR technology. On Twitter, follow TMT @talentmgmttech; on LinkedIn, join TMT’s 1,500-member–strong group, aptly named Talent Management Technology. More than a thousand technologies and services are searchable in TMT’s online directory, which enables those in it to tailor and update their listings with company news, white papers, and more.
###
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
More Social Marketing Press Releases
Related Reading:
Q&A: How do I Perform Effective Social Marketing on My Site?
Question by Lawny L: How do I Perform Effective Social Marketing on My Site?
I want to learn more about the social side of the internet. I keep hearing stories from social marketing Gurus but they come with too much hype. How can I learn the basics for meaningful social collaboration?
Thanks for any replies 
Best answer:
Answer by Becky M
Hi, Are you looking to promote an online business or just meet new people
? If it’s for business this article may help you.
Using Social Networking Websites to Promote Your Online Website
Do you own or operate your own website? With the rising popularity of the internet, there is a good chance that you do. A large number of internet users run their own personal websites, but others run their websites as a way to make money. Of course, any website owner wishes to promote their online website, but those who rely on their websites for income are more willing to. Whichever type of website you have, you could help to promote it with online social networking websites.
If you are wondering how and why you should use social networking websites to promote your online website, you are not alone Online social networking websites are like
online communities. They give internet users an easy and fairly safe way to come together. Many social networking websites are designed to make it easier for you to search for and make contact with other internet users, especially those that you have something in common with.
With a fairly large number of social networking websites, including MySpace, having over a millions users, there is a good chance that you could not only make new friends, but find internet users that would be interested in visiting your online website, especially if that website is your personal website. When joining an online networking community, you should be given your own profile page. On this page you could describe yourself & your online website. By mentioning what your personal online webpage is about and providing a link, you should receive a number of new visitors.
As previously mentioned, social networking websites can benefit all website owners, but especially those who are looking to make a profit with their websites. This can be done one of two ways, by selling something or by relying on revenue from advertising. If you have a website that sells products or services, you may find it a little bit easier to use social networking sites to your advantage. This is because, if you wish, you could do product or service spotlights. Each day, week, or month, you could showcase one of the products or services that your website sells. This could either be done right on your profile page or on a blog page, which is provided by most social networking websites.
If you are using your online website to make money with advertising programs, such as affiliate programs or Google Adsense, you may need to approach social networking websites in a different matter. Since you will not necessarily have a particular product or service to focus on, you will need to approach these websites as if they were personal websites. If your website discusses being a dog owner, it may be a good idea to state your love for dogs in your profile. After doing so, it would be acceptable and not necessarily considered spam to add a link to your online website. As with all other types of online websites, social networking websites should help to increase the number of page views your website receives. In most cases, more page views mean more clicks which means money for you.
There are a number of different ways that you can promote your online website, no matter what type of website you have or what you use it for. By keeping the above mentioned points in mind, you should be able to see an increase in your page views in no time at all.
Add your own answer in the comments!
Related Reading:
Global 3G/3.5G Subscribers Are Projected to Reach 4.27 Billion by 2017, According to New Report by Global Industry Analysts, Inc.
Global 3G/3.5G Subscribers Are Projected to Reach 4.27 Billion by 2017, According to New Report by Global Industry Analysts, Inc.
San Jose, CA (PRWEB) November 18, 2011
Follow us on LinkedIn – As consumers purchase more mobile devices and explore applications such as social networking, mobile enterprise, and entertainment, the need for additional network capacity and speed will grow exponentially. Also, increasing volumes of high-definition content, VOD and other personalized video services, and increasing volumes of data that are being transmitted through communications networks would necessitate greater bandwidth requirements. Continued transition from fixed to mobile services with users dumping their landline service to rely solely on mobile phones also puts additional strain on communications networks. These new developments in the communications industry provide a strong business case for high-speed networks such as 3G.
Europe, Asia Pacific and the US are progressing towards integrated mobile applications such as mobile commerce, mobile payments, mobile wallet, e-education, mobile health services, and on-the-go music and video. Integrated applications provide an impending source of revenues for operators where voice revenue growths are flat. Operators endeavor to setup a source of recurring revenues with innovative services deliverable through 3G-infrastructure. Integrated applications such as mobile TV provide opportunities for advertisements and potential revenues. Customer centric features of such applications include enhanced user control and personalization of content. Data revenues from mobile applications are expected to exceed revenues from voice service, which is typically considered as ‘cash cow’.
As high-end phones and smartphones have rapidly adopted HSDPA/WCDMA technology, the next growth opportunity for 3G lies in capturing 2.5G mobile users. Thus, the pricing of 3G devices is required to converge with 2.5G devices. As a case in point, GSM Association (GSMA) launched a campaign called ‘3G for all’ to enable 3G services accessible to every mobile phone user. The campaign advocates the development of a low cost handset capable of delivering broadband Internet, video calls and other high-end services offered by operators. Subsequently, vendors and operators collaborated to reduce the cost of handsets and drive the popularity of 3G services. Several manufacturers are active in delivering high-end handsets at lower costs. The resulting competitive market for handsets would expedite the growth of multimedia services and 3G. Similarly, GSMA launched the ‘Emerging Market Handset’ program to encourage the development of low cost handsets for first-time customers in developing economies.
As stated by the new market research report on 3G/3.5G, Asia-Pacific (including Japan) represents the largest regional market worldwide. Asia-Pacific is also one of the fastest growing regional markets for 3G/3.5G, with number of subscribers in the region waxing at a CAGR of about 33.6% over the analysis period. Growth in the Asia-Pacific market is primarily driven by growing adoption of 3G enabled handsets and increasing demand for high-bandwidth mobile multimedia services in the region, particularly in emerging markets such as China and India. WCDMA Pathway is the fastest growing segment by technology with number of subscribers waxing at a CAGR of about 30% over the analysis period.
Key players dominating the marketplace include, AT&T, China Mobile Limited, China Telecom Corporation Limited, China Unicom (Hong Kong) Limited, KDDI Corp., NTT DoCoMo Inc, SK Telecom, T-Mobile International AG & Co. KG, and Vodafone Group Plc, among others. Manufacturers and Suppliers of Infrastructure/Terminal Devices covered in the report include Alcatel-Lucent, Huawei Technologies Co., Ltd., LG Electronics, Inc., Motorola, Inc, Nokia Siemens Networks, Samsung Electronics, Telefonaktiebolaget LM Ericsson, ZTE Corporation, among others.
The research report titled “3G/3.5G: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, technology overview, product/service launches, profiles of major players, and recent industry activity. The report provides market estimates and projections for global 3G/3.5G market in terms of number of 3G/3.5G subscribers (in millions) and number of 3G/3.5G enabled handsets sold (in million units) by technology segments CDMA Pathway, and WCDMA Pathway, across major geographic markets such as North America, Europe, Asia-Pacific, Latin America, and Rest of World.
For more details about this comprehensive market research report, please visit – http://www.strategyr.com/3G_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world’s largest and reputed market research firms.
Follow us on LinkedIn
Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www.StrategyR.com/
###
Attachments
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Related Reading:
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue Reviews
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
- ISBN13: 9781935251736
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence!
Millions of books sold!
Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not.
By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.
But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder
List Price: $ 16.95
Price:
Find More Social Marketing Products
Related Reading:
Master Social Marketing
Master Social Marketing
Learn How To Target Social Networking Sites For The Best Profit Potential!
Master Social Marketing
Social Circles
Your Guide To Social Media Marketing.
Get The Latest Tips And Tricks On The Top Social Networks. Social Media Marketing Is Key For Brands To Stay On Top. Learn To Market & Take Advantage. Includes Two Real World Examples And A New Social Media Icon Pack.
Social Circles
Power of Real-time Social Media Marketing By Macy, Beverly
 | US $25.68 End Date: Saturday May-19-2012 12:44:47 PDT Buy It Now for only: US $25.68 Buy it now | Add to watch list |
 | US $79.99 End Date: Saturday May-19-2012 13:41:01 PDT Buy It Now for only: US $79.99 Buy it now | Add to watch list |
Related Reading:
Social Email Marketing San Francisco
Some cool Social Marketing images:
Social Email Marketing San Francisco
Image by aquababe
Photo by Julie Blaustein www.julieblaustein.com
Social Email Marketing San Francisco
Image by aquababe
Photo by Julie Blaustein www.julieblaustein.com
Related Reading:
What are some awesome Social Marketing Firms in San Francisco?
Question by prime_psion: What are some awesome Social Marketing Firms in San Francisco?
Hey! I’m graduating next year with a degree in Speech Communications next year and am looking for social marketing firms to work for in San Francisco.
Any places and advice?
Thanks a bunch!
Best answer:
Answer by Dilyan
hey,
you can check them in directories
http://dir.yahoo.com/Regional/U_S__States/California/Counties_and_Regions/San_Francisco_County/Business_and_Shopping/Business_to_Business/Marketing_and_Advertising/
the best thing about marketing companies is hat they are trying to be visible and you can find them
also, check linkedin. com – as a social marketer yo can easily navigate there through the executives of those marketing
companies listed in SF
Good luck.
Give your answer to this question below!
Related Reading: