Archive for the ‘Relationships’ tag
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funn
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Keynote: Social Marketing “Netiquette” in the Era of Reach & Relationships
Recorded live at OMMA Global NY on September 26-27, 2011. www.mediapost.com Keynote: Kim Kadlec, Worldwide Vice President, Global Marketing Group, Johnson & Johnson OMMA Global is the two-day intensive tour de force of all our separate conferences rolled into one. It is for those advertisers, agency executives, brand managers, marketing managers, media planners, buyers, creative directors, sellers and marketing services suppliers who aim to be leaders of the interactive marketing revolution.
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New Mega Social Media Platform for Businesses Combines E-Commerce and Relationships
New Mega Social Media Platform for Businesses Combines E-Commerce and Relationships
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